What is a BDC? 

Please meet Liz & Evan…

BDC or Business Development Center is not something unique to an auto dealership or even to Robertsons GMC.  What is unique about Robertson’s BDC are the people behind the curtain, curtain being phone, email, text message etc.  In this “The Robertson’s Difference” blog article we want to share with you some additional information about how a BDC functions inside a dealership and introduce you to our BDC managers, Liz and Evan. 

When it comes to purchasing a vehicle, customers want to feel valued, supported, and informed throughout the buying process. That’s where a Business Development Center (BDC) comes into play. A BDC is essentially an in-house call center designed to support the dealership’s sales and marketing efforts. It serves as a central hub for customer inquiries, lead generation, and customer relationship management.

For customers, having a BDC within a dealership can mean a number of benefits. First and foremost, it means that there is a dedicated team of professionals who are available to answer their questions, provide assistance, and offer guidance throughout the purchasing process. This can be particularly helpful for those who are new to the car-buying process, or who may have specific needs or concerns.

LIZ POTHEL

My name is Liz, I’ve been the Service BDC Manager at Robertson’s for almost 4 years. These days customers are relying more on third-party inventory sites, before they reach out and inquire.   My job on the receiving end of and inquiry is to  create for you a more personalized and efficient online, on phone and in store experience. 

It is important that you know who your talking to on the other side of the phone. Be it a friendly greeting or a friendly reminder my goal is to be proactive vs reactive.  Our system is set up so I can  contact you  in advance with any service needs and then to get you hooked up with our Robertson’s Service Department and the Certified Technicians that will be working on your vehicle. I love working at Robertson’s because I honestly believe that we have the very best service department not just in New England but anywhere.  I trust them and you can to.

EVAN SYLVIA

My name is Evan, I’m the internet sales and communications manager at Robertson’s, as well as the head of our Robertsons  BDC department. I have worked at Robertsons for a couple years now and am the first point of contact when you inquire about a vehicle online.   Understanding that you will be doing much of your research on the web, my job is to be accessible and be prepared to provide you with all the information you are looking for, in a timely manner.In a world where doing business online is becoming more popular. It is important for us to be able to give our customers the resources, and information they need to be able to make the best decision possible. 

Whether it be by phone, or e-mail when you reach out through our website, or a third party site I am immediately notified and will be timely in responding.  It’s important that you know there is a real person on the other side of your vehicle inquiry and I encourage you to share any comments or questions you might have as I want you to be informed and educated in advance of your visit to our dealership.  My job is to get to know you and more importantly get to know what is important to you and to get you the information you need, and most importantly, the vehicle that is right for you and your family.

Additionally, a BDC can help to streamline the purchasing process, making it more efficient and convenient for customers. By providing a centralized point of contact, customers can easily get in touch with someone who can help them with everything from scheduling a test drive to securing financing. This can save customers time and frustration, and make the overall car-buying experience more enjoyable.

Another benefit of having a BDC is that it can help to foster stronger customer relationships. By providing personalized attention and support, customers are more likely to feel valued and appreciated. This can help to build trust and loyalty, which can lead to repeat business and positive word-of-mouth referrals.

Overall, a BDC can be a valuable asset for both dealerships and their customers. By providing a central hub for customer inquiries, lead generation, and relationship management, we can personalize and streamline the buying process, improve customer satisfaction, and build stronger relationships with our customers.

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